The Future of Holiday Cards: Engineering Augmented Reality Experiences
The Future of Holiday Cards: Engineering Augmented Reality Experiences In an age where digital communication reigns supreme, the traditional holiday card industry finds itself at a crossroads. Once a staple of seasonal greetings, the printed holiday card has seen a steady decline, largely due to the rise of instant messaging and social media platforms. However, a new technology is breathing life back into this time-honored tradition—augmented reality (AR). For marketing professionals and tech enthusiasts alike, the integration of AR into holiday cards presents an exciting opportunity to create interactive and memorable experiences. The Decline of Traditional Holiday Cards The holiday card industry has long been characterized by its personalized touch, offering a tangible way for individuals to convey their wishes to friends and loved ones. However, with digital communication offering faster and more cost-effective alternatives, the industry has experienced a noticeable downturn....